WFCA to present financial webinar series

Dalton—The World Floor Covering Association (WFCA) invites flooring retailers to participate in its monthly “Profit matters: financial benchmarking to improve your bottom line” webinar series starting August 16 at 2:00 PM EST.

Led by WFCA CFO Steve Abernathy, the WFCA webinar series will share financial benchmarking tools to help carpet retailers improve the operational and financial management of their businesses. Using research findings from RFMS, which includes aggregated data from more than 1,000 flooring dealers in the US and Canada, Abernathy will provide business leaders with a step-by-step roadmap on how to maximize the profitability of their business. He will focus on key areas including improved expense ratios, margins, workforce and more. The ten monthly online sessions are supplemented with regular sections in Premier Floor Dealer, WFCA’s quarterly magazine.

“Benchmarking is an important tool in ensuring your business is financially healthy and operating at maximum efficiency,” said Freida Staten, WFCA vice president, marketing, communications and membership. “Steve’s expertise with annual budget projections, ongoing performance monitoring and tactical decision-making will be invaluable to owners looking to take a closer look at the financial structure of their business and lay the foundation for success in 2021.”

The free webinar starts promptly at 2:00 PM and lasts one hour. It will be recorded and posted on the WFCA website for those unable to attend the live session.

Abernathy will also launch a weekly video series, It comes down to, delivering highly specific messages and information focused on a single topic at a time, all with the goal of helping members create monitoring habits for the growth of their business.

Visitors can register here.

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