Trendspotting: Performance, styling drive resilient category
T.The resilient category has progressed by leaps and bounds in recent years – both in terms of popularity in the market and in sales. In fact, the resilient category has in many ways propelled the flooring industry forward in terms of overall growth. As such, category suppliers have taken advantage of market insights to determine the hot trends that would help it continue its path of domination.
Below is an overview of three emerging trends:
When it comes to product trends, construction is usually disregarded rather than more appealing topics such as style and design. However, the rigid core construction of the resilient category has become the most sought after product feature, namely because of its durability and – somewhat – green story. For example, an ABA construction has been tackled by several suppliers, which consists of two layers of vinyl with an SPC core in the middle. This would enable the durability that SPC is known for, while adding advanced design capabilities. When it comes to the green story, mineral core materials that make up some of the rigid core structures today have health and environmentally friendly properties – indispensable properties for consumers in today’s market.
“Waterproof” has been the name of the game for the resilient category for a number of years now, and retailers say there’s no better selling point. Today’s consumers want to know that they can put a durable, beautiful product in any room of the house without worrying about moisture issues. This trend is directly related to the overall movement towards hard surfaces. Consumers looking to bring the look of hardwood throughout their home are turning to LVT, SPC or WPC to do just that without the moisture and maintenance headaches. Industry experts agree that waterproof resilient floors are likely to remain a top trend for the foreseeable future.
Resilient images often follow trends seen in natural wood, stone and ceramics, and that goal has not changed. Many of the new LVT and rigid core products to hit the market have cleaner wood visuals with little to no knots and more natural colorways. While more rustic visuals still hold an appeal, manufacturers say design trends lean towards the warmer, cleaner looks that support comforting and cozy spaces. Stone and ceramic looks as usual mimic marble and porcelain designs, but suppliers say these types of visuals will start a growth trajectory as wood looks continue to oversaturate the market.
New 3D printing is also at the center, as smart suppliers have found new ways to add more realistic images and textures to their hard core tiles and planks. This design technology is likely to progress in the years to come.