Swiff-Train unveils new branding – Floor Covering News

Houston, Texas—Swiff-Train Company (STC) has been renamed with the new STC logo. For more than eight decades, STC has brought sourcing expertise, delivery and delivery to a global network of customers. Today, STC said it is “strengthening the core” to proactively build on this history to continue to provide superior service in the flooring industry.

“Swiff-Train has been a staple in the flooring industry for many years, and we are proud to be a part of its continued growth and embrace the changes that epitomize the success of our sourcing and supplying skills,” said Jason Train, vice president. president of sourcing.

Shane Calloway, President and CEO, added: “Swiff-Train has been a pinnacle of excellence for years and we strive not only to maintain these values, but also to implement our own modern guiding principles in our lives and the work we do. every day lead to inculcate. .”

The fresh new brand is available on the redeveloped distributor website stcfloors.com, which also includes a room visualization for all floor categories. “We know the importance of providing information that is easily accessible and products that meet our customers’ needs,” said Lindsey Nisbet, vice president of marketing. “With this new website and product visualizer, our customers have the opportunity to work within our family of brands and see options for LVF, hardwood, carpet and tile while using them in their own space.”

STC is a full floor distributor headquartered in Houston, Texas, serving Texas, Oklahoma, Louisiana, Mississippi, Arkansas, Florida and parts of Colorado; as well as the parent company of EarthWerks, Pinnacle and Ground Control Surfaces floors. Celebrating over 80 years of excellence.

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