Shaw’s EcoWorx carpet tile deemed ‘Cradle to Cradle’ Certified
Shaw has announced that its EcoWorx carpet tile has achieved Cradle to Cradle Certified Silver status under the new, more stringent Version 4.0 standard. The product is one of the first in the world to do so, including the first in the built environment worldwide and the first of any product made in the US, Shaw said.
“The Cradle to Cradle Certified® product standard version 4.0 is the most ambitious and actionable standard to date for designing and making products that enable a healthy, equitable and sustainable future,” said Christina Raab, vice president of strategy and development and incoming CEO for the Cradle to Cradle Products Innovation Institute. “Cradle to Cradle Certified Version 4.0 reflects significant advances in knowledge and understanding of what it takes to make products with a positive impact. Shaw’s achievement is indicative of how manufacturers can create products that are made for tomorrow.”
Shaw launched its groundbreaking, sustainable EcoWorx® carpet tiles in 1999. The company’s flagship product – sold through the Patcraft, Philadelphia Commercial and Shaw Contract brands – was the first flooring product to achieve Cradle to Cradle certification and was one of the first of any kind to obtain the certification. Today, nearly 90% of the products Shaw produces are Cradle to Cradle Certified®, and the company recently released its first Cradle to Cradle Certified® Gold (Patcraft Reverse) collection. With a long-standing commitment to Cradle to Cradle design that focuses on material health, product circularity, clean air and climate protection, water and soil management, and social justice, this achievement highlights Shaw’s ongoing efforts to design products for people and the planet.
“We are committed to helping create a better future and a better world, a world where we collectively value and invest in the health and well-being and success of all people and our planet,” said Kellie Ballew, vice president of global sustainability. “Cradle to Cradle® design philosophies and the Cradle to Cradle Certified Products program provide us with a versatile framework and third-party validation of our efforts as we[HUMAN]skill. Twenty years after embarking on this journey, we remain committed to continuously evaluating and improving our design and operational processes and meeting higher expectations, such as the version 4.0 standard.”