Forbo partners with E.J. Welch

Hazleton, PA—Forbo partners with EJ Welch Company, one of the fastest growing flooring distributors in the US. Effective immediately, EJ Welch will represent a selection of Forbo commercial vinyl flooring products in its distribution network. Currently, the footprint spans more than 26 states, with nearly 45 warehouse locations and 25 ProShops located in the central and upper Midwest, Southwest, Southeast, and the mountain states.

The partnership expands Forbo’s distribution network, empowering the company to efficiently address the needs of commercial customers, the company said. Forbo said it will continue to directly market its main focus products, such as its flagship Marmoleum linoleum products for slab and tile, Flotex textile products for slabs and tiles, its Eternal Wood and Step vinyl products, and its Allura HQ Luxury Vinyl Tile products. and distribute.

EJ Welch’s president, Kavita McCarthy, said EJ Welch customers will benefit from the addition of the Forbo brand through an expanded flooring package. “We are excited about the partnership with Forbo and the extensive range of commercial vinyl products. We can now offer our customers a strong stock position of selected Forbo products for immediate availability and trendy products for project specifications.”

Dennis Darragh, vice president of Forbo Flooring Systems North America, said Forbo is excited about the new opportunity to partner with EJ Welch. “This partnership will allow us to offer even more Forbo flooring products in the Midwest, the South and the mountain states. EJ Welch is a highly respected company in the flooring market that owes its success to its excellent customer service and quality product offering.”

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