Florim’s MileStone brand to debut at Coverings
Las Vegas— MileStone, the distributed brand of Florim USA, will be premiering at Coverings 2022 to be held here April 5-8. Florim USA, a subsidiary of the parent company Florim located in Sassuolo, Italy, is celebrating 21 years of US-based manufacturing.
In years past, Florim USA has shared winning booths with its parent company, presenting tile produced and distributed in both countries. This year, with the growth of the MileStone brand and its evolution in the market, MileStone will present a 2,000-square-foot exhibit in the Tile Council of North America’s (TCNA) arena in the North Hall—booth space N2144. Florim (Italy) will still represent products in the international section of the show located in the Central Hall—booth space C6226.
“The MileStone brand is centered on sustainable tile made in the USA,” said Rodolfo Panisi, Florim USA’s CEO. “The brand has its own story we’re proud of and it is being recognized in the community and marketplace with customers, distributors, architectures and designers. We wanted to acknowledge that recognition by presenting our products in a dedicated space.”
The story Panisi is referring to is the brand’s progressive and continual movement to sustainability. MileStone’s Tycoon collection is one of many new products debuting at Coverings, which is an entirely carbon neutral porcelain tile—which showcases the company’s conscious steps toward becoming completely carbon neutral by 2030.
These conscious steps are not new efforts for the manufacturer. The company holds several certifications for its ongoing efforts in sustainability, including Green Squared, a multi-attributed ANSI standard. It is also the recipient of numerous regional and national awards including TN recycler of the Year for 2020. Recently, Florim USA also took part in the first published Material Transparency Study conducted by the TCNA. The study provides a transparent view of materials used in the manufacturing process and the health assessments tied with those materials.
At a time when health is at the forefront, selected building materials have an impact and carry weight now and for our future. While sustainability is at the forefront of how MileStone manufacturers its products, creating beautiful, innovative and trend-forward tile remains the objective. Recently, the brand released the first 32 x 32 tile manufactured in the US and a line centered on mosaics. Coverings will introduce three new lines, all with industry unique properties—Native, Lith and JEM—along with another market introduction described as a “Big Deal,” according to the company.