FCNews’ Waterproof Flooring Guide 2021
tThe waterproof floor story isn’t just about the latest rigid core/SPC offerings to hit the market. if FCNews2021 Ultimate Waterproof Guide confirms that other categories, including laminate, tile and engineered wood, are capitalizing on the waterproof/waterproof craze that is clearly resonating with consumers.
FCNews research showed resilient floors grew 21.3% in 2020 from 2019. With numbers continuing to thrive, it’s no wonder that flooring companies continue to ramp up their R&D efforts to meet the insatiable needs of consumers seeking a waterproof solution. wishes for their home.
This year’s foolproof guide reflects the current market: an increasingly crowded field with many new entrants vying for showroom space. Of course, they will all have to follow behind category leader COREtec, which continues to impress with products that provide warmth and comfort underfoot, as well as dent resistance and noise reduction. And while COREtec continues to add new products to its extensive repertoire, that hasn’t stopped existing companies and new entrants from launching their own versions of waterproof floors.
As for the flag bearers, Mannington offers select lines of WPC, SPC and traditional LVT through its announced Adura collections. Adura Max, Rigid and Flex now include Microban protection to keep floors cleaner, as well as ScratchResist, the patented scratch-resistant surface protector.
SolidTech, Mohawk’s most durable luxury vinyl product, is now available in wood and stone collections in multiple price ranges to meet the budget needs of every consumer. Mohawk’s sister company, Daltile, is featured in this guide thanks to its StepWise technology.
With a passion for designing luxury vinyl products, Karndean Designflooring’s rigid portfolio includes four product ranges – from entry-level Knight Tile to premium Korlok Select – enabling retailers to showcase a full spectrum of Karndean rigid core visuals and price points. Two ranges offer a variety of colors available in both rigid and bonded options, allowing the homeowner to choose the color that best suits her decor in the construction format that meets her needs.
Speaking of needs, Wellmade’s hard core HDPC/SPC flooring solutions are suitable for all areas of the home or office, including areas prone to moisture such as kitchens, bathrooms and basements. The waterproof HDPC hardwood is made of real bamboo veneer on a hard HDPC core – one of the first fully waterproof wooden floors in the industry.
Improved dimensional stability is a feature of Axiscor’s Pro, Prime and Trio collections of SPC floors. The products are designed to perform well in extreme temperature situations while offering high impact and abrasion resistance.
Some of the companies featured in this issue focused on acoustic properties. For example, CFL developed NovoCore Q as the right choice for waterproof floors. Q (for “quiet”) is a specially designed vinyl floor that champions the search for a high-quality hard surface solution that makes no noise underfoot. NCQ has a patent-pending construction that uses multiple different layers of different materials, each blocking specific sound frequencies that significantly improve acoustic performance.
No watertight guide would be complete without some first-timers. This year’s list features a name recognized by millions: Christina Haack. The star of HGTV’s “Flip or Flop” and “Christina on the Coast” used her expertise in design and flooring to launch her new waterproof line, the Christina Collection.
In these pages, readers will learn about a range of waterproof hard surface options: how the products are made, how they perform and what floor dealers can expect in the coming months. The goal is to arm store owners and salespeople with product knowledge and information about waterproof flooring trends so that they are better equipped to respond to a variety of customer inquiries.