Ecore, USRPA team up for Earth Day
Lancaster, Pa. – Ecore and the USA Women’s Sevens are players of the US Rugby Players Association (USRPA) go green together in a national, interactive campaign to plant 5,000 trees for Earth Day. The campaign benefits the non-profit organization, edenprojects.org, which aims to reduce poverty and contribute to decarbonisation by employing local communities.
Ecore and USRPA said they encourage others to help the environment on Earth Day by training between April 20-27. To participate, download the Active Giving digital fitness app, create a profile and join the USA Women’s Sevens players and Ecore team under the menu button using the code “RUGGFG”. After entering the distance or duration of physical activity, Ecore said the app will calculate how many trees the user helped the team plant.
“As we focus on a planet without rubber waste, while converting recycled materials into performance products that improve people’s lives, we are proud to support women’s athletics by partnering with USRPA for this fun event,” said Allison Porter, East Sales Director and Strategic Accounts for Ecore.
To help promote the program, the USA Women’s 7s team said players will share physical activity through individual pages, encouraging fans to get involved in planting trees by logging their training activities in the Active Giving app. “Every day we look for ways to harness the strength of our team and our community and achieve together what was not possible alone,” said Alena Olsen, USA Women’s Sevens player and USRPA board member. “We cannot win gold without each other. Solving the climate crisis must be done in the same way. “
Porter added, “Our goal is to encourage healthy activity among fans of Ecore and fans of the USA Women’s Sevens team players while making a tangible contribution to solving the climate crisis. We encourage everyone to join us as we train and work to plant 5,000 trees this Earth Day. “
The message that Ecore and USRPA are teaming up for Earth Day first appeared on Floor Covering News.