Diamond W acquires Prime Premium WPC brand

Prime PremiumCity of Industry, California—Diamond W Supply, a Tarkett company, has acquired Prime Premium Waterproof Flooring from Virginia Hardwood. The company can now offer its best-selling line to customers in Northern California, while also continuing to serve customers in Southern California, Arizona and Nevada. The transition will take effect on January 1, 2022.

“Prime Premium is a perfect fit for Diamond W’s portfolio and our customers,” said Paul Walker, President of Diamond W. “We are excited to introduce such an exceptional product into new markets and remain committed to a seamless transition for existing customers.”

Prime Premium is an 8mm thick WPC product with an attached pad. The collection features 30 wood-look images in various types with EIR and hand-scraped finishes. The line is equipped with the Välinge 5G installation system.

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