Dealers share A+ products from 2020
By Ken Ryan T.The year 2020 is perhaps best known for COVID-19, which shut down much of the economy for several weeks. The flooring industry was not immune to these effects, as plant shutdowns and retail showroom breaks put pressure on product introductions.
Or so you might think. In fact, the new product offering and line expansions were robust in 2020, in what turned out to be a better than expected year for most flooring retailers and distributors.
The following products represent a selection from new collections or an extensive product range that scored high in 2020 with retailers, distributors and other floor covering customers.
Swap luxury floors by Armstrong
About the product: Exchange was created to stimulate and inspire with soft pastels and rich, saturated tones that complement visual texture to add depth and interest. Available in a 6 x 36 shelf, Exchange is manufactured in Lancaster, Pa., And made with patented Diamond 10 technology for a low maintenance solution ideal for commercial environments.
“The Armstrong Flooring portfolio keeps getting better and offers high quality and refined visuals. The Exchange product line with Diamond 10 technology is another great example of this. “
—Neil Garrett, Shnier, Gesco LP, Brampton, Ontario, Canada
Advanced + 9 ”by COREtec
About the product: COREtec Advanced + 9 ”is” plus “in performance and style, with all the waterproof, child-safe, pet-safe benefits of COREtec, plus enhanced visuals and scratch resistance. Exclusive to COREtec, the Advanced + series offers fewer pattern repeats in combination with an extremely stiff mineral core and a 15-year scratch warranty. The floor is built to withstand all that life has to offer.
“The new Advanced + 9” is next level engineering for the LVP product category. Not only is it the first to hit the market with an actual scratch-resistant warranty, the colors and graphics also match the most current trends. We are seeing robust sales of the Advanced + series after only a short time in stores. “
—Bruce Odette, Carpet Exchange, Denver
Defend by Daltile
About the product: Daltile is currently launching its Defend powered by Microban program and the new floor, wall and mosaic tile products under that umbrella. Defend is a separate product line of high-quality tiles with Microban technology, which is built into the tile and does not wash away or wear away.
“Daltile’s new product introductions in recent years have been aligned with what is popular in the market and have reached all price levels.”
—Todd Adams, ProSource Tulsa, Tulsa, Oklahoma.
UltraWood from Mohawk
About the product: Intended as the ultimate performance hardwood, UltraWood is domestically produced and features the latest technologies: Everlast, WetProtect and EasyClean. These innovations, including a lifetime warranty on waterproofing surfaces and subfloors, give retailers a differentiated product.
“It is a momentous endeavor to be so innovative on hardwood and take on the greatest challenge, water, in a customer’s home. I am very excited to be able to show my customers these innovative products. “
—Typhannie Watson, Carpet by Mike Somerset, Wis.
Natural Essence from Lions Floor
About the product: Featuring intricate hardwood aesthetics and authentic natural wood finish, Natural Essence offers rich, distinct colors and textures with the latest registered embossing technology. Natural Essence stands for both luxury and the highest craftsmanship and is manufactured according to Greenguard certified environmental standards.
“The textures and registered relief make this SPC floor look like real wood. I sell a lot of it, and my customers love it, and it makes me happy. “
—Carlos Rivera, Rivera’s Floor Covering, Los Angeles
Bellera from Shaw Floors
About the product: Bellera high-performance carpet, with the legs down, is great for pets. All Bellera styles feature premium PET fibers, R2X stain and dirt treatment and LifeGuard spill resistant backing for the ultimate worry-free rug that is sure to look good for years to come. New product, Charming Transition, shows a simple yet sophisticated pattern and has a handcrafted, natural aesthetic.
“The display is attractive and the products have all the features and benefits that customers want. Excellent colors, a soft hand and a wide range of styles have made Bellera a winner for us for the past two years. “
—Steve Weisberg, Crest Flooring Allentown, Pa.
Atmosphere by Mercier
About the product: In response to market trends and consumer demand for more natural and organic looks, the floors in the Atmosphere collection appear very close to natural wood tones, showing warm colors and variations in beige and caramel tones. The collection is available in red oak, hard maple, white oak and hickory – in a choice of four colors and widths ranging from 3 1⁄4 to 8 1⁄8 inches.
“There is so much to see, from the breadth of the collection over the types, the construction – whether solid – the different widths and the colors, which are perfect.”
—John Bretzloff, Barefoot Flooring, Castle Hayne, NC
Restoration by Mannington
About the product: Mannington’s Restoration laminate collection “resists everything and impresses everyone”. The restoration now features the company’s waterproof SpillShieldPlus technology, which offers best-in-class style and design. Mannington’s in-house styling team ensures that each design offers the most realistic wood looks on the market. The entire Restoration collection is made in the USA.
“We love the Mannington laminate range. It is one of the most durable floors in the industry and, in our opinion, is better than vinyl. The Mannington laminate has replaced wood in our construction department.
We don’t have callbacks with it. With this product they are ahead of the rest. “
—Tom Garvey, Garvey’s Flooring America, Northumberland, Pa.
Wellmade HDPC Waterproof Hardwood
About the product: HDPC Waterproof Hardwood combines the performance benefits of rigid core technology with real hardwood wear layers. Trendy designs including oak, hickory and birch along with brushed textures and finishes can be found throughout the collection. It is also Greenguard Gold certified for indoor air quality.
“Wellmade’s waterproof HDPC wood is one of the most innovative floors we currently have in our arsenal. We have many customers looking for a combination of clickable, easy-to-install hardwoods, and this is perfect. Not only is it easy to install, it is also waterproof and extremely durable. “
—Rob Tarver, Wanke Cascade, Portland, Oregon.
Korlok Select Stones with InteGrout from Karndean
About the product: In the fall of 2020, Karndean Designflooring added 17 bricks to the Korlok Select line, with original visuals in a faster and easier to install alternative to ceramic and porcelain tiles. Color-coordinated and non-porous InteGrout attaches seamlessly to all visuals except for the two stenciled designs, eliminating the messy grouting process altogether.
“My installers prefer all of Karndean’s locking / click products because they are much better than any other product on the market. The ease with which they put together Karndean products
ensures a quick, hassle-free installation. “
—Mike Kautz, Mike Kautz Carpets & Designs, Mount Prospect, Ill.
Microban from Phenix
About the product: More than ever, consumers want peace of mind. And more than ever, they have faith in Phenix carpets with Microban protection. Surfaces treated with Microban protect against the growth of bacteria, fungi and mildew 24/7 and remain 99% cleaner than untreated surfaces.
“We’ve shipped Phenix for the past four to five years and haven’t had any claims whatsoever. The quality of Phenix exceeds the price of everyone. The durability and quality of the material are excellent. “
—Tom Garvey, Garvey’s Flooring America, Northumberland, Pa.
RigidTile from Torlys
About the product: Torlys has expanded its rigid SPC vinyl range with its first SPC tile collection, RigidTile Firm Premier. Offered in five designs and dimensions 12×24 with built-in realistic grout lines and realistic, all-over textures, this collection achieves a true alternative to porcelain or stone tiles.
“We have a lot of confidence in the sale of RigidTile. The uniclic locking system is convenient, because if a customer damages a single tile, it can be easily replaced.
My staff are confident they will sell it knowing there will be no problem. “
—Josh McKinnon, End of the Roll Penticton, Penticton, BC, Canada
Montauk by Engineered Floors
About the product: Engineered Floors said the Montauk series is and will continue to be a home run product for its nationwide base. Made with EF’s soft PureColor SD fiber system, Montauk offers a custom construction that allows for an easy transition from a hard surface to a soft surface throughout the household.
“The product is great. A great color line and the tailor-made look add extra class to any room or home. Soft PureColor provides extra comfort underfoot knowing it is easy to clean. “
—Doug Bertrand, Carpetland USA, Davenport, Iowa
Hardened wooden floors by Välinge
About the product: A high-quality real wood alternative to the fast-growing PVC flooring segment and a great option for budget-friendly, wider and longer planks. The collection includes Woodura and 5G Dry, giving customers the look and feel that only real wood possesses, but with durability and water resistance that is traditionally absent from a real wood floor.
“Not only does it have an incredibly watertight story, but also the large size with a real wood surface
make it a go-to product for the demands of today’s homeowners. “
—David Zimmer, Herregan Distributors, Eagan, Minn.
For more information, see the print edition of April 29 / May 3 FCNews.