Daltile launches Elevated Elements – Floor Covering News
Dallas, Texas—Daltile has launched its new Elevated Elements program that offers commercial professionals trendy tile designs in versatile neutrals designed for the aesthetic and sustainable needs of commercial spaces.
“Elevated Elements makes the lives of commercial architects, interior designers, specifiers and builders easier by offering a ready-to-use palette of beautiful neutrals for use in designing commercial environments,” said Whitney Welch, vice president of commercial sales , Dal-Tile company. “Elevated Elements neutrals can be easily mixed and matched to create endless possibilities. This well-thought-out range saves time – and time is money in commercial design – putting these professionals on the road faster to complete their projects. These curated series have been specially selected because they are in stock and ready to go today. Daltile’s Elevated Elements have the unmistakable hallmarks of style and fashion, elevating the artistry of a space. These colours, sizes and shapes reflect the level of sophisticated design required in today’s commercial arena.”
Included in the new campaign are select tiles from Daltile’s Median, Agree and Astronomy collections. These porcelain tiles are available in a range of trendy neutral colors, in a variety of sizes, to bring the look of stone, plaster, cement and limestone to interior spaces. Designed for floors, walls and countertops. As an added feature of Elevated Elements, select tiles also include StepWise technology for 50% more slip resistance than regular tiles, making these options ideal for interior and exterior design.
“It was important to wrap this launch in a marketing campaign that accurately reflects the fashion foundation of these products,” said Amber Leigh Martinson, senior marketing director of Dal-Tile Corporation. “The atmosphere of Elevated Elements’ merchandising, digital and social support is one that proclaims that these products are eye-catching, yet sophisticated and an expression of modern American luxury.”