Dallas, Texas—Daltile launched new, custom-designed digital lookbooks, available on its website, to make it easier for consumers to choose their favorite designs.
According to Daltile, the company’s research shows that most consumers start their shopping journey looking for a certain ‘look’. The ten newly launched lookbooks put inspiring photography, style descriptions and interior tips at the fingertips of shoppers, allowing them to easily view the brand’s tile through a variety of looks: wood, marble, stone, concrete, fabric, metallic and natural stone, as well as slab, wall tile and mosaic tiles, the company said. Key to the presentation’s effectiveness is their intentionally high-style, fashion-driven magazine-quality format, the company added.
“The design vision for our lookbooks was to present our tile products not only in an easy-to-shop way, but also with the visual inspiration of a fashion magazine,” said Amber Leigh Martinson, senior marketing director of Dal-Tile Corporation. . “Tile is no longer just a consumable used in home building and remodeling, but it is now an important interior design element that helps bring the design vision of an entire space to life. That is why our lookbooks present our products as true fashion inspiration.”
Martinson added that each lookbook includes flat layouts that provide suggestions on which floor, wall, mosaic and countertop tiles work together to achieve the styles you want. “Through our new digital lookbooks, we inspire shoppers with beautiful product and room scene photography, give them specific interior and fashion tips and guide them through the selection process,” she said. “Purchasing tiles is a big purchase, so we want to make the process enjoyable and make sure they are completely happy with their final decision.”
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