Carpet: Dealers pick their star performers

By Ken Ryan—There are so many reasons why flooring stores are drawn to carpet. For starters, carpet offers good margins, is easy to install and is made in the USA, which means faster turnaround times for specialty stores.

Many experienced retailers remember a time when carpet was their main product, long before LVT emerged. Today, retailers bask in the glow of the carpet revival, with the residential sector growing at double-digit numbers for the first time in recent history as more expensive goods, stylish patterns and vibrant colors resonate with homeowners.

Retailers chose some of their standout artists:


Dream Weaver
CONFETTI III

About the product: Confetti III is a residential textured rug from Dream Weaver, the residential brand of Engineered Floors. Confetti III is made from the patented PureColor soft, solution-dyed BCF polyester and offers a lifetime stain and color fastness guarantee.

Seller’s Note: “The PureColor” [technology] of Dream Weaver’s Confetti (and Natural Wonder) resonates with the customer for performance and stain resistance.” —Doug Bertrand, Carpetland, USA, Davenport, Iowa


mohawk
sMARTsTRAND NATURAL ESENTIALS

About the product: Available in 20 colors, Natural Essentials is CRI Green Label Plus certified and handles heavy foot traffic in style.

Seller’s Note: “The SmartStrand fiber is incredibly soft and versatile with different looks. I especially love that the stain resistance is not applied to the top, but built into the fiber, as in the case of Natural Essentials. Our customers love how it feels underfoot.”
—Typhannie Watson, Carpets by Mike, Somerset, Wis.


Technical floors
WWITHINs CIRKE I, II, III

About the product: From Engineered Floors’ ResistA SoftStyle collection, this Carpet One house brand offers a super soft carpet feel with spill resistance.

Seller’s Note: “No. 1 in the Carpet One brand program would be Winner’s Circle I, II, III. This product has value written all over it. From warranty, colors, style and performance, it’s a worry-free product. Our customers love the feel It is a product where price is not the driving force [making] sale.” —Cathy Buchanan, Independent Carpet One Floor & Home, Westland, Michigan.


Shaw Floors
CODOR tHAT sPEAKS tO ANDTRUE

About the product: Color That Speaks To You is the reinvention of the Colorwall, a 20-year-old showroom anchor responsible for more than 40 million feet of carpet sales. The display features Designer Picks, a range of best-selling products to match popular paint colors and other high-quality selections of soft surfaces.

Seller’s Note: “Color That Speaks To You has been dominating here for a while. The display is extremely magnetic and attracts customers. It offers extremely wide color choices, with solid tones, subtle tones and accents. Two different face weights at two different price points create a price choice.” —Steve Weisberg, Crest Flooring, Allentown, Pennsylvania.


Anderson Tuftex
pARK huhSICK

About the product: The pops of color in Park Hill are achieved through a clear process perfected by masters of the craft. Available in 18 colours.

Seller’s Note: “Tuftex has a great new product [Park Hill] that gives customers that upgraded product at a great price.” —Eric Langan, Carpetland, USA, Davenport, Iowa


Stanton
Rosecore (Splendor Smitten)

About the product: This handwoven, 100% super soft nylon product is available in eight colours, including denim, parchment and graphite.

Seller’s Note: “This is one of the hottest carpets we have right now. This rug looks like a piece of Tencel/Viscose, but is incredibly soft and made from solution-dyed nylon.” —Joel Schreier, Home Carpet One, Chicago


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