Carpet: Advances in pet/child-proof protection

By Ken Ryan In the era of COVID-19, homeowners no longer just demand stain and dirt resistance in their carpet purchases, they demand it. As such, factories are tasked with developing new processes and technologies in their quest for a complete cleaning solution for soft surfaces.

“The wellness real estate market is nearly $200 billion, and now — more than ever — it’s important for RSAs to have meaningful conversations with consumers about these topics,” said Nina LoCicero, vice president, residential marketing and digital commerce, Shaw. . Below is an overview of recent developments in pet and child safe protection.

Anderson Tuftex

Anderson Tuftex recently unveiled its new Pet Perfect Promise, a pet performance platform developed specifically for independent retailers that promises industry-leading performance with carpets specifically designed for pets and animal homes. In addition, A/T Pet Perfect rugs offer responsibly made products designed for an active lifestyle, while supporting the principles of a healthy home.

The Dixie Group

Dixie Home Colter Bay, a standout from EnVisionSD, features a striped pattern with fresh colors.

With the sale of PetProtect from Invista to Lowe’s, TDG will transition its pet-friendly products to its new brand, EnVisionSD Pet Solutions. “We have been developing the EnVisionSD Pet Solutions platform for months and are excited to bring a variety of new products to the market to meet the needs of today’s consumers,” said TM Nuckols, president of the residential division of TDG. EnVisionSD fiber is a solution-dyed type 6,6 nylon that is inherently stain resistant and colorfast and can be cleaned with powerful detergents to remove pet stains. “As a type 6.6 nylon, these are the most durable products on the market, so they will look great for a long time,” says Nuckols.

Standout EnVisionSD products for 2021 include Dixie Home Colter Bay, a striped pattern with fresh colors and a heavy face weight.

Technical floors

EF’s SD PureColor fiber system is designed to ensure that the staining, fading, bleaching and cleaning story remains consistent. Displayed is DW Select.

All Engineered Floors soft surface products are made with the patented SD PureColor fiber system to ensure that the staining, fading, bleaching and cleaning story remains consistent. In addition, all EF products come with a lifetime warranty against stains, fading and stains on pets.

“PureColor carpets are made with built-in stain resistance and provide superior protection even after multiple cleanings,” said Joe Young, soft surfaces category manager for Engineered Floors. “All of our carpets are also made with built-in bleach resistance, so cleaning stains with a bleach solution can easily remove almost all stains. In addition, PureColor carpets are made with built-in fade resistance, so the color stays vibrant even when exposed to bright sunlight or high traffic areas.”


Mohawk’s SmartStrand has built-in stain resistance for resilience and durability.

In response to the healthy home trend, Mohawk/Karastan has sought to raise the performance bar in achieving pet and child safe protection, starting with the All Pet Protection & Warranty, which “covers all pets, all accidents, always” . The fiber is Oeko-Tex Class 1 certified, meaning it can be used safely in baby and toddler clothing. New offerings in this space include the venerable one designed to perform with built-in stain resistance and a coil spring for resilience, giving the carpet exceptional durability,” said Jamie Welborn, vice president of product management, soft surface for Mohawk.” Plus, its superior softness makes SmartStrand ideal for extraordinary living.”

For example, the Mohawk Chic Influence collection comes with SmartStrand Forever Clean protection so that the carpet stays fresh for years. The protection gives carpets permanent stain resistance, spill and dirt protection and also offers long lasting durability. The extra pet and child safe carpet protection is designed for busy households with pets and children.


Phenix unveiled its new FloorEver PetPlus line with enhanced pet and stain/soil protection.

Phenix has incorporated Microban antimicrobial technology into virtually all of its SureSoft portfolio, including polyester and nylon. The technology would protect 24/7 against the growth of bacteria, mold and mildew that can cause stains and odors. Surfaces with built-in Microban technology are said to remain 99% cleaner from bacteria and odors than untreated surfaces.

The company recently introduced a new fiber platform in the solution-dyed category: SureSoftSDN solution-dyed nylon. The company said this SD nylon fiber offers inherent stain and dirt resistance, maintaining superior protection for the home. One of the featured products in the collection is Desire, which showcases a natural stretch mark enhanced with tonal highlights.

In addition, Phenix introduces its new FloorEver PetPlus product line with improved protection against pets, stains and soil. All Phenix Stainmaster carpets sold in specialty stores will be rebranded as FloorEver PetPlus. The FloorEver program includes both SureSoftSD solution-dyed polyester and SureSoftSDN solution-dyed nylon fibers.


As interest in pet and child safe protection grows, consumers want to better understand how the products they buy support their healthy lifestyle goals, according to Shaw’s LoCicero. She said Shaw’s “Made Smarter, Live Better” platform is a tool designed to help retailers tap into this growing consumer interest. “The five pillars of Made Smarter, Live Better – material, moisture, sound, air and clean – outline the top priorities for a healthy home for consumers when shopping for flooring,” she said. “Simple, informative videos explaining the importance of each can be found on our branded websites for reference for both consumers and RSAs.”

LoCicero said Shaw’s soft surface products support these five pillars while providing superior pet and child safe protection. She cited Bellera as an example of a style with high-quality PET fibers, R2X stain and dirt treatment, ColorGuard technology that resists fading and LifeGuard spill-resistant backing.


Stanton offers built-in stain protection with its StainSafe warranty. StainSafe pet and child safe carpet is designed to protect against difficult stains including accidents with pets and children. Body dyed fibers with StainSafe deliver the promise of texture retention and fade resistance, while retaining color in the fiber to maintain its original beauty.

According to Stanton, with proper care and maintenance, the surface pile of StainSafe carpets will not tolerate more than 10% fiber loss through normal wear and tear over the warranty period in residential use. StainSafe is backed by a 25 year warranty that covers all food and drink stains, dirt, pet stains, abrasive wear, texture retention and fading.

Two standout styles are Aspire Waterfall and Legend Maze. Offered in five neutral colors, Aspire Waterfall has a subtle texture that works with a variety of design sensibilities and is versatile in application. Legend Maze has an all-over diamond pattern and is available in six colours. Positioned as the right solution for adding patterns with a geometric base, it lends itself to traditional, transitional and modern styling.

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