Ardex introduces TLT product line
Aliquippa, Pa.-After acquiring Tilite in 2021, Ardex Americas has been working to integrate the new shower products into the overall lineup and will launch TLT Shower Systems.
According to the company, Ardex TLT shower systems offer a solution to what can be a challenging and complicated process with its new rigid foam system from a single source. The product line offers waterproof system components, a patented, integrated drain construction and an all-in-one system solution including the shower system, Ardex Tile & Stone installation products and a SystemOne warranty of up to 25 years.
“The TLT shower systems are an exciting addition to the Ardex product range,” said Kim Snyder, product category manager of tile and stone installation systems, Ardex Americas. “Ardex has always been focused on providing complete system solutions and the new shower system helps us navigate this path within the tile segment by adding more comprehensive options.”
The launch is supported by a fully integrated marketing campaign and a new character named Trevor; a fictitious tiler with extensive knowledge of TLT shower systems. According to the company, it will help customers navigate the new components and their benefits in a light-hearted manner. The hashtag #TipswithTrevor will accompany the TLT campaign on social media.