America’s Floor Source acquires JP Flooring

Columbus, Ohio—America’s Floor Source (AFS) has acquired JP Flooring, a long-standing Cincinnati flooring retailer. The acquisition includes JP’s 100,000-square-foot facility in West Chester, Ohio, which consists of a warehouse, office space and an award-winning showroom.

“Adding the JP team to the AFS family will solidify our presence in Cincinnati,” said Jason Goldberg, AFS Founder and CEO.

AFS operates in Columbus, Cincinnati, Indianapolis and Louisville. The current AFS location in Cincinnati is primarily focused on serving the region’s homebuilders and wholesale customers. Goldberg said the JP Flooring location in West Chester will remain open and will become the Cincinnati hub for all AFS operations. “I am beyond excited to gain the experience and passion of everyone at JP Flooring,” Goldberg said. “We are fully prepared to learn from each other as we work together to keep customers happy and achieve some very lofty goals.”

Phil Schrimper, president and founder of JP Flooring, explained his decision to sell, and specifically why he ultimately chose AFS as a buyer: “Over the years I have been approached by other companies to buy JP Flooring, but either was the timing wasn’t right or it wasn’t someone I wanted to entrust my business to. When Jason called, everything was different. It’s the right time in my life to slow down and enjoy time with my family. And more importantly, Jason is the right person. He has the energy and AFS has the processes and infrastructure to help JP move on to the next chapter in his development. Ultimately, I trust Jason and the AFS team to be good stewards of what we started here over 33 years ago.”

Prior to the acquisition, AFS employed 294 people in three states. Projected annual revenue for 2021 is $130 million. JP Flooring has been in business since 1988 and has 60 employees, all based out of its West Chester location. JP’s 2021 revenue is projected to be $30 million. In its four markets, AFS serves a variety of different audiences, including homebuilders, homeowners, property management companies, wholesale customers and commercial construction companies and developers.

In addition to the showroom and design center in West Chester, Goldberg said he also plans to roll out a small fleet of Mobile Floor Source vehicles to enable homeowners to shop confidently from their homes. “In other markets, especially Columbus, retail has become a key part of our business,” he said. “And with the addition of the spectacular JP Flooring Design Center, we can immediately do the same in Cincinnati. But the Design Center is for more than just retail customers. Custom home builders can also bring in their clients to make selections for their new homes. ”

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