Mountville, Pa.-AHF Products said it is introducing Natural World and Basic Wonders TimberTru Flooring, two new collections of stylish, affordable laminate flooring under the Bruce brand name.
“Bruce laminate is back,” said Chris King, vice president of sales, AHF Products. “We see synergies across all channels, especially single-family homes. While the SPC/LVT business remains strong, recent challenges in the import supply chain have created a new opportunity for our laminate, which is primarily made in the US. We are proud of our winning portfolio, which includes hardwood, SPC and now laminate, but more importantly, we are excited about the support we have seen from our customers.”
Style, functionality and affordability are just a few of the reasons the new Bruce TimberTru floors are suitable for any home, according to the company. The new lines offer the realistic look and textures of real wood floors, plus superior protection against stains, fading, scratches and scuffs. Both collections are waterproof, very wear-resistant and durable.
Natural World offers lifelike looks with excellent performance, the company said. Incredibly realistic images mimic the fine detail and texture of authentic hardwoods in a wide variety of colors and textures to suit every taste. These floors are designed to meet the challenges of a busy home. The planks are waterproof – with top-down moisture protection for up to 24 hours. The 12mm planks have an AC4 rated durable wear layer – tough enough for light commercial environments. The floors offer a quick and easy interlock installation.
Basic Wonders delivers style and performance at an affordable price, according to the company. This line is also waterproof, providing top-down moisture protection for up to 24 hours. Durable 8mm planks have an AC3 rated wear layer in a range of popular colors and realistic textures, also with an easy interlock installation.
According to AHF, there are virtually no restrictions on where TimberTru can be installed. From basements and bathrooms to great rooms and kitchens, TimberTru floors work in every part of the home, King said. “A beautiful floor sets the stage for the room of your dreams. RSAs can help their customers know the qualities to consider so they can find the best laminate flooring for their home.”
Bruce also offers a hardwood and laminate floor cleaner specifically formulated for cleaning Bruce hardwood and laminate floors and other unwaxed urethane finished wood floors. It is designed to lift dirt and soil without leaving a film.
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